Aktrue
Role: event organization, event production
Aktrue has established itself as one of Siberia's most desired party experiences. Each event is held at a secret location, typically deep within the Siberian woods, with the venue details shared exclusively through word of mouth. This secretive approach not only heightens the allure but reinforces a sense of community among attendees, enhancing the overall mystique and enjoyment of the events.
To maintain visibility during the week, Aktrue employs unique promotional activities. Notably, they operate a fire machine pizza truck and the Happcore app. The latter allows users to share their happiness levels in real-time and serves a dual purpose as a tracking tool for the parties. A sudden spike in 'happy circles' within a forest area on the app often indicates the party's location. Throughout the summers of 2019 to 2022, together with Aktrue we consistently exceeded expectations of our loyal guests, attracting crowds of 1,000 to 2,000 people at our events.
Photographer: Egor Shirinsky