ATM Fashion Show SS23

 
Role: event production, jewelry styling

We collaborated with Elie Manuel, Stella Eleni, and Selva Gens to create an "all-white" fashion show, transforming both the guests and the scene design elements entirely in white. We sent invitation letters to attendees, requesting them to dress accordingly, which seamlessly integrated them into the monochromatic design of the event. This approach not only created a cohesive aesthetic but also maintained a strong sense of belonging to the community. As guests posted their all-white ensembles on Instagram, it generated a significant fear of missing out (FOMO) among those who couldn’t attend, making the event a memorable experience for both the live and online audiences.

Image source: KOWA Berlin